Decentralized Protocol to Revitalize the Premium Content Industry
Through Contents Protocol, content distribution platforms will be able to (1) provide transparency to user data and insight to the Content Providers, which will help them create better content in the future (2) incentivize the Users for their activities and contribution, which will encourage them to become more active consumers in the industry
Over the last 6 years, WATCHA Inc. has attracted 4 Million users with 400M reviews while providing WATCHA, WATCHA PLAY, WATCHA MUSIC, and WATCHA WEBTOON services in South Korea and Japan
Provide personalized content recommendation based on user’s rating of movie, TV series, animation, variety show, documentary, book, and comics.
Paid Subscription VOD service on which users can watch movie, TV series, animation, variety show, and documentary
Unlimited music streaming service
Comics recommendation, review and viewing service
Paid Subscription VOD Service - Movie, TV Series, etc.
Content licensing deals with about 60 global and local content providers including HBO, Disney, Sony Pictures, Fox Network Group, BBC, CJ E&M, Lotte Ent., MBC, JTBC, Showbox, NEW, etc.
Winner of ‘Best App of the Year’ on both Apple App Store and Google Play between 2013 and 2017.
Ranked No. 19 for the combined total revenue on Apple app Store and Google Play in 2017, according to AppAnnie.
Every transaction and user data created on the Platform will be shared transparently to the Content Providers, and the Users will be compensated for providing the data and contributing to the ecosystem. Contents Protocol will make Content Providers create better content, and encourage the Users to actively discover and promote content in the ecosystem.
In order to speed up the expansion of the Contents Protocol Ecosystem, the Corporation will launch an open source reference platform for each content category of TV, Music, Comics, and E-Books, reducing barriers for potential content platform operators to do business in our ecosystem.
In the beginning, the Corporation will either develop a reference platform from ground up or acquire an existing platform and convert it to a reference platform.
For a more vibrant Contents Protocol Ecosystem in the early stage, the Corporation, as an accelerator, may either recruit candidates or invest in and/or acquire existing 3rd party platform operators.
Complying with the established rules in the industry, Contents Protocol Platforms can offer a better deal than traditional platforms.
|Traditional Platform||Contents Protocol Platforms|
|Payment Cycle||Month / Next Month||Month / Next Month||Real time|
|License Fee Rate||30-70%||75%+||80%+|
|Payment Transparency||Black Box||Smart Contract||Smart Contract|
For content providers, license fee ratio of Contents Protocol Platform is more favorable than that of the traditional centralized platforms. On Contents Protocol, platform’s operating cost is sourced from the inflation pool, while the distribution margin that used to belong to the platforms is fairly and transparently distributed to content providers and users.
Content providers have an alternative to the traditional license fee payment system. Content providers may choose to be paid real time in CPT Tokens through a fair and transparent smart contract, which encourages a rapid expansion of the Contents Protocol ecosystem.
The content providers will also receive bonus license fee and full version of Data Dashboard, when they accept CPT (instead of FIAT) for their license fee, or make a stake on the Platform
The content providers will receive their license fees based on the transparent transaction data, with their choice of FIAT or CPT tokens. In addition, they will be able to access all the data insight collected by the platforms (including transaction data, user engagement data and user demographics data) transparently through the Data Dashboard
The user data, which platforms refuse to share with content providers today, is very valuable to content providers when they create content in the future. With that data, they can produce better content and create value in the industry. As platforms can manipulate the data at their discretion for their benefits, the blockchain technology will provide the solution to such trust issues between the content providers and the platforms.
When users pay for a content, a certain percentage of payment is automatically staked in the content staking pool, which accordingly generates rewards (the earlier, the more). They can get rewarded for just using Contents Protocol Platform, which is operated in the same way as centralized platforms, even with fiat, without having any prior knowledge about cryptocurrency.
What general users want is easy-to-use, stable service and rewards that can be easily given and used without having any prior knowledge about cryptocurrency.
Heavy/expert users can have multiple reward streams on the Contents Protocol ecosystem. They will be rewarded every time they leave a review, give rating, curate content and promote content outside the platform such as social media. They can also stake additional CPT in the form of CP Power on promising contents to boost their compensation.
As the token economy penetrates into every corner of the real economy, heavy/expert users would want to get rewarded fairly for their efforts to create values in the ecosystem and thus choose a protocol providing such rewards.
Platforms can be operated with little development resources, harnessing open sources such as high-quality platforms and CMS interface. Platform operators receive revenues from the inflation pool. Furthermore, platform operators can start to do their business without having any prior relationship with content providers as the foundation plays a role in connecting with each other.
Many existing content platforms are not performing well in terms of product quality, failing to live up to the market’s expectations*, as operating a paid content platform requires a high level of development capability.
At each stage of the roadmap, the Corporation will first launch an open source reference platform. Then, the Corporation will source 3rd party platform operators.
Reference platform: WATCHA PLAY
Reference platform: WATCHA TV
Reference platform: WATCHA MUSIC
Reference platform: WATCHA FUN
Reference platform: WATCHA BOOK
In order to encourage participation in the Contents Protocol ecosystem in the early phase, tokens are allocated to existing users of WATCHA and WATCHA PLAY on condition that they apply for bounty program.