Decentralized Protocol to Revitalize the Premium Content Industry
Contents Protocol
Through Contents Protocol, content distribution platforms will be able to (1) provide transparency to user data and insight to the Content Providers, which will help them create better content in the future (2) incentivize the Users for their activities and contribution, which will encourage them to become more active consumers in the industry
Over the last 6 years, WATCHA Inc. has attracted 4 Million users with 400M reviews while providing WATCHA, WATCHA PLAY, WATCHA MUSIC, and WATCHA WEBTOON services in South Korea and Japan
- WATCHA
Provide personalized content recommendation based on user’s rating of movie, TV series, animation, variety show, documentary, book, and comics.
- WATCHA PLAY
Paid Subscription VOD service on which users can watch movie, TV series, animation, variety show, and documentary
- WATCHA MUSIC
MVP TestedUnlimited music streaming service
- WATCHA WEBTOON
MVP TestedComics recommendation, review and viewing service
Paid Subscription VOD Service - Movie, TV Series, etc.
3-month free voucher offering to 2018 Galaxy S9 Customer in KR
for mobile apps only
per each subscriber
monthly paid subscription retention
also partnered with Google Chromecast, CJ Viewing & KT Telebee set-top box
Strength in Business & Product
Content licensing deals with about 60 global and local content providers including HBO, Disney, Sony Pictures, Fox Network Group, BBC, CJ E&M, Lotte Ent., MBC, JTBC, Showbox, NEW, etc.
Winner of ‘Best App of the Year’ on both Apple App Store and Google Play between 2013 and 2017.
Ranked No. 19 for the combined total revenue on Apple app Store and Google Play in 2017, according to AppAnnie.
The Value We Provide
Every transaction and user data created on the Platform will be shared transparently to the Content Providers, and the Users will be compensated for providing the data and contributing to the ecosystem. Contents Protocol will make Content Providers create better content, and encourage the Users to actively discover and promote content in the ecosystem.
How Tokens Are Utilized
Rewarding Users
Purchaser’s Stake – Automatically staked to the content
- • 10%* of the payment for a content is immediately converted to CP Power and deposited in the content's staking pool.
- • Users can boost their compensations by increasing their stakes of CP Power in a content.
The other users who contributed – It is measured by:
- • Quantity of CP Power staked in the content and the platform (log scale*)
- • Contribution score for promoting content or platform outside the platform
- • Contribution score for content reviewing activities
- • Contribution score for providing purchasing & rating data to the recommendation engine.
Data Share with Content Provider
Ecosystem
In order to speed up the expansion of the Contents Protocol Ecosystem, the Corporation will launch an open source reference platform for each content category of TV, Music, Comics, and E-Books, reducing barriers for potential content platform operators to do business in our ecosystem.
In the beginning, the Corporation will either develop a reference platform from ground up or acquire an existing platform and convert it to a reference platform.
For a more vibrant Contents Protocol Ecosystem in the early stage, the Corporation, as an accelerator, may either recruit candidates or invest in and/or acquire existing 3rd party platform operators.
Fair and Reasonable Deal Offered to Content Providers
Complying with the established rules in the industry, Contents Protocol Platforms can offer a better deal than traditional platforms.
| Traditional Platform | Contents Protocol Platforms | ||
|---|---|---|---|
| Payment Currency | FIAT | FIAT | CPT |
| Payment Cycle | Month / Next Month | Month / Next Month | Real time |
| License Fee Rate | 30-70% | 75%+ | 80%+ |
| Payment Transparency | Black Box | Smart Contract | Smart Contract |
For content providers, license fee ratio of Contents Protocol Platform is more favorable than that of the traditional centralized platforms. On Contents Protocol, platform’s operating cost is sourced from the inflation pool, while the distribution margin that used to belong to the platforms is fairly and transparently distributed to content providers and users.
Content providers have an alternative to the traditional license fee payment system. Content providers may choose to be paid real time in CPT Tokens through a fair and transparent smart contract, which encourages a rapid expansion of the Contents Protocol ecosystem.
The content providers will also receive bonus license fee and full version of Data Dashboard, when they accept CPT (instead of FIAT) for their license fee, or make a stake on the Platform
Benefits
The content providers will receive their license fees based on the transparent transaction data, with their choice of FIAT or CPT tokens. In addition, they will be able to access all the data insight collected by the platforms (including transaction data, user engagement data and user demographics data) transparently through the Data Dashboard
The user data, which platforms refuse to share with content providers today, is very valuable to content providers when they create content in the future. With that data, they can produce better content and create value in the industry. As platforms can manipulate the data at their discretion for their benefits, the blockchain technology will provide the solution to such trust issues between the content providers and the platforms.
When users pay for a content, a certain percentage of payment is automatically staked in the content staking pool, which accordingly generates rewards (the earlier, the more). They can get rewarded for just using Contents Protocol Platform, which is operated in the same way as centralized platforms, even with fiat, without having any prior knowledge about cryptocurrency.
What general users want is easy-to-use, stable service and rewards that can be easily given and used without having any prior knowledge about cryptocurrency.
Heavy/expert users can have multiple reward streams on the Contents Protocol ecosystem. They will be rewarded every time they leave a review, give rating, curate content and promote content outside the platform such as social media. They can also stake additional CPT in the form of CP Power on promising contents to boost their compensation.
As the token economy penetrates into every corner of the real economy, heavy/expert users would want to get rewarded fairly for their efforts to create values in the ecosystem and thus choose a protocol providing such rewards.
Platforms can be operated with little development resources, harnessing open sources such as high-quality platforms and CMS interface. Platform operators receive revenues from the inflation pool. Furthermore, platform operators can start to do their business without having any prior relationship with content providers as the foundation plays a role in connecting with each other.
Many existing content platforms are not performing well in terms of product quality, failing to live up to the market’s expectations*, as operating a paid content platform requires a high level of development capability.
Roadmap
At each stage of the roadmap, the Corporation will first launch an open source reference platform. Then, the Corporation will source 3rd party platform operators.
- 2018
Subscription VOD
Reference platform: WATCHA PLAY
- 2018
Transactional VOD
Reference platform: WATCHA TV
- 2019
Subscription MUSIC
Reference platform: WATCHA MUSIC
- 2019
Transactional WEBTOON, WEBNOVEL
Reference platform: WATCHA FUN
- 2019
Transactional E-Book
Reference platform: WATCHA BOOK
- 2019
Integrated Subscription
Token Allocation
- Biz-Dev (Contents)15%
- Token Sale30%
- Community Building5%
- Company & Team15%
- Reserved7%
- Advisor4%
- Copyright Management7%
- Old User Distribution &Bounty2%
- Biz-Dev (Platform Investment)15%
In order to encourage participation in the Contents Protocol ecosystem in the early phase, tokens are allocated to existing users of WATCHA and WATCHA PLAY on condition that they apply for bounty program.
Team
Advisors
- Teddy ZeeLinkedInFormer EVP, Columbia PicturesFormer SVP, Paramount PicturesMember of Oscars, Emmys & Producers Guild of America Former President, Overbrook Films (Sony Pictures) Former President, Davis Entertainment (Fox) Harvard Business School MBA, Cornell University BS
- Simon Seojoon KimLinkedInCEO of HashedVenture Partner at SoftBank Ventures Former Chief Product Officer & Co-Founder of KnowRe POSTECH Computer Science and Engineering
- Prabhakar ReddyLinkedInInvestor at Accel PartnersFormer CEO & Co-Founder of nFusion and CEO of Dramatize (Both acquired by BookMyShow, an online video streaming platform that scaled into the top 100 websites in the world) Harvard Business School MBA
- Shuan DjieLinkedInCo-founder of DigixGlobalCo-founding DigixGlobal, the first Ethereum DAPP Founder of Ethereum Singapore Meetup Group Singapore Management Univ. Business Management
- Lim Hong ZhuangLinkedInCEO of XSQSerial Entrepreneur Former MD at Pac - Fung Agora Pte Ltd Singapore Management Univ.Quantitative Finance and Social Science.
- Jun KimLinkedInPartner of Kakao VenturesSerial Entrepreneur Former Manager at CJ Holdings, SK Communications Seoul National Univ.Nuclear Engineering
- Junghee ChoLinkedInPartner at Shin&Kim (Sejong) law firmAttorney at law (Blockchain Specialist) Columbia Univ.School of Law(LL.M.)
Team
- Taehoon ParkCEO, Co-founderLinkedInSeoul Science High School (Early Grad.)KAIST Computer Science (Dropout)Developer for Nexon’s MapleStory North America ServiceListed on Forbes Korea’s 2030 Power Leaders in 2014
- Alex Jihyun WonCOO, Co-founderLinkedInKorea Univ. Business School (Dropout)Co-founder of OnepieceSpeaker at ’17 Google Media Day & Google Monetizing Conference
- Teddy ZeeHead of Content RelationsLinkedInFormer EVP, Columbia PicturesFormer SVP, Paramount PicturesMember of Oscars, Emmys & Producers Guild of AmericaFormer President, Overbrook Films (Sony Pictures)Former President, Davis Entertainment (Fox)Advisory Board at Watcha, Inc.Harvard Business School MBA, Cornell University BS
- Teddy LeeLead Mobile Developer,Co-founderTeddy LeeLead Mobile Developer, Co-founderSeoul National Univ. Electrical EngineeringDeveloper for Nexon’s MapleStory Taiwan & HK Service
- Buzz JungLead Backend EngineerBuzz JungLead Backend EngineerKAIST Electrical EngineeringNHN, Kakao, Thinkreals (a Startup acquired by Kakao)Lead Web/Server Developer with 13 years of experience
- John KimHead of InvestmentLinkedInUniversity of California, Los Angeles (Dropout)Lead Business Developer at Starhaus EntertainmentLead Business Developer at MYM EntertainmentLead Business Developer at Eden 9
- Matthew YunLead Machine Learning R&DMatthew YunLead Machine Learning R&DPOSTECH Computer Science,POSTECH Machine Learning PhD ABD
- Tim LeeMachine Learning R&D,Co-founderTim LeeMachine Learning R&D, Co-founderPOSTECH Computer Science,POSTECH Machine Learning PhD (Dropout)
- James LeeGlobal Business DeveloperLinkedInYonsei Univ. Business AdministrationSenior Business Developer at Yello Mobile
- Liz YooLead MarketerLiz YooLead MarketerCo-founder of Tikle
- Jason KimLead Business DeveloperJason KimLead Business DeveloperKorea Univ, Computer Science
- Jake KimR&D EngineerJake KimR&D EngineerBackend Engineer at Coupang
- Paul KeamR&D EngineerPaul KeamR&D EngineerBackend Engineer at SK Communications, Coupang, Daum Communications
- Reid JoInfrastructure EngineerReid JoInfrastructure EngineerNCSoft, Kakao, Openmaru, etc.Developer for KakaoStory (MAU 13M)Backend Developer with 12 years of experience
- John DoBackend EngineerJohn DoBackend EngineerCo-founder of Me2day, which was acquired by NaverCo-founder and developer of Beatpacking company (Music streaming app with 5M Users)Developer for Naver Band (MAU 15M) and Naver Clova (AI speaker)
- Gray ShinBackend EngineerGray ShinBackend EngineerCMU Statistics & Machine LearningKorean Minjok Leadership Academy, Donus(Startup)
- Pene HigashiharaGlobal Business DeveloperPene HigashiharaGlobal Business DeveloperLeverages Inc. in Tokyo
- Lynn JeonGlobal Business DeveloperLynn JeonGlobal Business DeveloperKorea Institute for International Economic Policy, etc.Univ. of Manchester MSc in Dev’t Econ. & Policy
- Hugh SongMobile DeveloperHugh SongMobile DeveloperEngineer at Samsung Electronics
- Jade SeoMobile DeveloperJade SeoMobile DeveloperiOS developer at Mangoplate
- Elaine ShinMobile DeveloperElaine ShinMobile DeveloperAndroid Developer at Kakao & Daum Communications
- Beejay JungWeb DeveloperBeejay JungWeb DeveloperWeb Developer at Tri-D, Sunnyloft, Wishlink, Lendit
- Bran KimWeb DeveloperBran KimWeb DeveloperWeb Developer at Qoontree
- Dora SeoDatabase ManagerDora SeoDatabase ManagerCommunity Manager at Kamcord
- Ben ParkUX Designer / Frontend EngineerBen ParkUX Designer / Frontend EngineerCo-founder of Sunshine Underground
- Daisy KimPM AssociateDaisy KimPM AssociateProduct Manager at H.A.N Inc.
- Luke MoonContents ManagerLuke MoonContents ManagerHanyang Univ. HCI&LX Research Institute
- Thelma KimContents ManagerThelma KimContents ManagerMEGABOX Programming Strategy Team
- Kevin ChoiBusiness DeveloperKevin ChoiBusiness Developer
- Lucy KimMarketerLucy KimMarketer
- Nick HanMarketerNick HanMarketerYonsei Univ. Economics
- Dave ChoCommunity ManagerDave ChoCommunity Manager
- Green KimCommunity ManagerGreen KimCommunity ManagerHana Financial Investment
- Esther JangHR ManagerEsther JangHR Manager