This project was to collect consumer data from content platforms like WATCHA and WATCHA PLAY, by rewarding the platforms and their users with cryptocurrency (CPT). Then the data would be processed and
analyzed to be sold to content providers, creating a better content production ecosystem.
However, there were numerous difficulties in encouraging participation from content consumers because of their negative perception toward cryptocurrency, price volatility and complex user experience. It
was also a challenge to bring in content platforms who would provide data to Contents Protocol. With limited capacity in data collection, it was difficult to provide useful insight that could help content
Moreover, along with the team's view that the society's perception and business environment for cryptocurrency will not be improved in the short term, it was also unclear when legal and
accounting guidelines on cryptocurrency will be set, providing uncertain legal and accounting risks.
In order to overcome these limitations, the team went through numerous trials and errors, but after serious deliberation, we decided that it would be best to put a stop to this business and return our
remaining assets to CPT holders.
Sincere gratitude to everyone who has supported our project.
Contents Protocol Team
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